Leadership Coaching
Become the Leader You Want to Be with 360Sonar
Leadership Coaching
Become the Leader You Want to Be with 360Sonar
Coaching + Workshops
Leadership and Career Insights
Leadership and Career Insights
Optimize your career and executive leadership team with customized workshops and coaching to achieve meaningful transformation and success.
Leadership and Career Insights
Leadership and Career Insights
Leadership and Career Insights
Tap into subject matter expertise, insight, and tips to maximize your leadership, career, and job search.
Coaching + Workshops
A 360-degree Approach to Executive Leadership, Career Growth, and Job Search
You cannot be what you cannot see.
Most leadership development focuses on what you do. I work on who you are. Tactics come later. Identity comes first.
Hard work. Real change. No bullshit.
I've spent a decade in coaching and twice that in recruiting rooms watching the same pattern repeat: smart, accomplished leaders under-performing because of internal variables no external playbook could fix. The problem is rarely strategy. It is self-awareness.
It is values clarity. It is the gap between who they think they are and how they actually show up. That's where I work.
Coach, headhunter, startup refugee, executive, and entrepreneur. My practice sits at the intersection of leadership identity and organizational performance, with a bias toward the internal variables most coaching skips entirely.
If any of this sounds familiar, we should talk.
Who do you want to be?
Want a different seat: Tech founders and C-level executives at Series A-C companies navigating identity transitions. The company you're running today is not the one you started. Your leadership identity needs to catch up.
Want to be in the seat: Senior leaders rebuilding professional identity and strategic positioning in an AI-driven market. When tools can do more of the WHAT, the WHO becomes your only differentiator.
Want to be better in the seat: Executives and business owners building leadership teams, managing succession, and scaling through growth transitions without losing what made the company work in the first place.
Differentiators
- Partner execution.
- Customized 1:1 and group coaching, workshops, and consultation.
- Over 25 years experience and expertise as an executive, hiring manager, coach, and executive recruiter.
Working with Jim was great, and eye opening. Jim provided much needed context, coaching and tools. I highly recommend and would work with Jim again.
Pete Schwab, Founder & CEO
I had the pleasure to work with Jim and the engagement far exceeded my expectations. Jim asked great questions and provided great counsel.
Maurice James, VP, Marketing
I was stuck in a rut and Jim was able to squeeze courage and confidence out of me through his coaching, deep knowledge of current markets, and unique approach to talent differentiation.
Matt Karpavich, Sr Director
I highly recommend Jim. His expert coaching provided clear, actionable guidance that helped me with my confidence. His coaching and workshop is a game-changer for growth.
Tim Irwin, Principal Technical Product Manager
About
Jim Krouskop | Coach | Founder
I am where I need to be.
At one point in my life I was a broken man. I had reached one of the lowest points in my life: emotionally, physically, spiritually. In the moment, I was in a place I did not want to be.
I desperately sought answers.
I cried. I was lost. I was hopeless.
I needed to go through that experience to become the person I am today. I had to break down, tear away, and leave behind old constructs, behaviors, and patterns. And yes, even some people and relationships.
On the other side of all of that, I found something I hadn't had before: clarity. I know who I am as a person, friend, professional, brother, son, and lover. I make conscious choices. I react less. I judge less. I find the real signals and filter out the noise.
I'm living the greatest moments of my life. And there is more to come.
Everything I've been through led me here. To this work. To these conversations. To the leaders sitting across from me who are carrying the same weight I once carried.
I coach. I empower. I inspire. I am...
That experience is also what I built 360Sonar on.
I've spent over 25 years inside technology companies and talent markets as an executive, headhunter, startup refugee, and eventually a coach. I've led software and web development teams. I've run executive search at West500 Partners and Laurel Group. I've been in the room when careers fell apart and when they finally came together.
What I kept seeing, over and over: smart, accomplished leaders underperforming because of internal variables no external playbook could fix. The problem was rarely strategy. It was self-awareness. It was values clarity. It was the gap between who they thought they were and how they were actually showing up.
That's where 360Sonar works. On the internal variables. On WHO you are before we talk about WHAT you do.
Hard work. Real change. No bullshit.
Member, International Coaching Federation (ICF)
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