Most leadership development focuses on what you do. I work on who you are. Tactics come later. Identity comes first.

I’ve spent over 20 years inside technology companies and talent markets as a startup refugee, executive, headhunter, and eventually a coach. I’ve led software teams and run executive search at West500 Partners and Laurel Group. Along the way, I’ve watched careers fall apart and come back together.

What I kept seeing, over and over: smart, accomplished leaders under-performing because of internal variables no external playbook could fix. The problem was rarely lack of good strategy or talent. It was self-awareness, values clarity, and the gap between who they thought they were and how they were actually showing up.

I know and understand that gap first-hand.

At one point in my life, I was a broken man. I had reached one of the lowest points I’d known: emotionally, physically, spiritually. It was a place I did not want to be, and I desperately sought answers.

I cried. I was lost and hopeless.

I needed that experience to become the person I am today. I had to break down and leave behind old constructs, behaviors, and patterns. And yes, even some people and relationships.

On the other side of all of it, I found something I hadn’t had before: clarity and peace. I know who I am: friend, professional, partner, brother, and son. I make conscious choices now. I react less, judge less, and filter the real signals from the noise. I’m living the greatest moments of my life, and there is more to come.

Everything I’ve been through led me to this work, to these conversations, to the leaders sitting across from me who carry the same weight and old patterns I once carried. 

These are the principles 360Sonar is built on.

Hard work. Real change. No bullshit.

iPEC Certified Professional Coach

Member, International Coaching Federation (ICF)