Coaching + Workshops
Leadership and Career Insights
Leadership and Career Insights
Providing executive leadership coaching in individual, team, and tailored workshops.
Leadership and Career Insights
Leadership and Career Insights
Leadership and Career Insights
Tap into subject matter expertise, insights, and tips for executive coaching that will help you maximize your leadership.
Coaching + Workshops
A 360-degree Approach to Executive Leadership, Career Growth, and Job Search
You cannot be what you cannot see.
Most leadership development focuses on what you do, but I specialize in who you are. Tactics come later; identity comes first.
Hard work. Real change. No bullshit.
With over a decade in coaching and twice that in talent acquisition, I've observed a recurring pattern: smart, accomplished leaders underperforming due to internal variables that no external playbook can fix. The issue is rarely strategy; it is self-awareness.
It involves values clarity and the gap between who they think they are and how they actually show up. That's where my executive coaching comes into play.
As a coach, headhunter, startup refugee, executive, and entrepreneur, my practice exists at the intersection of leadership identity and organizational performance, emphasizing the internal variables that most coaching often overlooks.
If any of this resonates with you, we should talk.
Who do you want to be?
Want a different seat? Tech founders and C-level executives at Series A-C companies are navigating identity transitions. The company you're running today is not the one you started, and your leadership identity needs to catch up.
Want to be in the seat? Senior leaders are rebuilding their professional identity and strategic positioning in an AI-driven market. As tools can perform more of the WHAT, the WHO becomes your only differentiator.
Want to be better in the seat? Executives and business owners are focused on building leadership teams, managing succession, and scaling through growth transitions without losing what made the company work in the first place.
Differentiators:
- Partner execution.
- Customized 1:1 and group coaching, workshops, and consultation.
- Over 25 years of experience and expertise in coaching, job search insights, and executive recruiting.
Working with Jim has been one of the most transformative experiences of my life. He will meet you exactly where you are and walk with you toward who you're meant to be.
Dr Katrina S Huffman, Executive Leader
Working with Jim was great, and eye opening. Jim provided much needed context, coaching and tools. I highly recommend and would work with Jim again.
Pete Schwab, Founder & CEO
I had the pleasure to work with Jim and the engagement far exceeded my expectations. Jim asked great questions and provided great counsel.
Maurice James, VP, Marketing
I was stuck in a rut and Jim was able to squeeze courage and confidence out of me through his coaching, deep knowledge of current markets, and unique approach to talent differentiation.
Matt Karpavich, Sr Director
I highly recommend Jim. His expert coaching provided clear, actionable guidance that helped me with my confidence. His coaching and workshop is a game-changer for growth.
Tim Irwin, Principal Technical Product Manager
About
Jim Krouskop | Coach | Founder
I am where I need to be.
At one point in my life, I was a broken man. I had reached one of the lowest points I’d known: emotionally, physically, spiritually. It was a place I did not want to be, and I desperately sought answers.
I cried. I was lost and hopeless.
I needed that experience to become the person I am today. I had to break down and leave behind old constructs, behaviors, and patterns. And yes, even some people and relationships.
On the other side of all of it, I found something I hadn’t had before: clarity. I know who I am: friend, professional, partner, brother, son, and lover. I make conscious choices now. I react less, judge less, and filter the real signals from the noise. I’m living the greatest moments of my life, and there is more to come.
Everything I’ve been through led me to this work, to these conversations, to the leaders sitting across from me who carry the same weight I once carried. This is what I do now: I coach, I empower, I inspire.
That experience is also what I built 360Sonar on.
I’ve spent over 25 years inside technology companies and talent markets as an executive, headhunter, startup refugee, and eventually a coach. I’ve led software and web development teams and run executive search at West500 Partners and Laurel Group. Along the way, I’ve watched careers fall apart and come back together.
What I kept seeing, over and over: smart, accomplished leaders underperforming because of internal variables no external playbook could fix. The problem was rarely strategy. It was self-awareness, values clarity, and the gap between who they thought they were and how they were actually showing up.
That’s where 360Sonar works. On the internal variables, on WHO you are before we talk about WHAT you do.
Hard work. Real change. No bullshit.
iPEC Certified Professional Coach
Member, International Coaching Federation (ICF)
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